Our Approach
At Café Matcha, our goal is simple: to bring you the “Best Matcha in Town.” While we’ve built long-term, valuable partnerships within the matcha industry, we’re constantly tasting, evaluating, and selecting what feels right for the moment. That means our product lineup is continually evolving, and some of our favorites are only available in small batches – so when they’re in stock, it’s truly “get them while they’re hot.”
As for how we judge our matcha, there’s no single grading system to rely on. Labels like ceremonial grade aren’t regulated and don’t capture the full picture. Instead, we believe matcha is personal. The “best” matcha depends on your taste, your experiences, and how you plan to enjoy it. Generally, we look for a balance of sweetness, umami, and aroma, with just a touch of bitterness for complexity. Most importantly, we choose matcha that’s versatile – delicious on its own, but just as satisfying with milk.
See also: How to Make Matcha
To make things easy, we’ve grouped our matcha into three simple collections:
Multi-column
Classic
Our go-to, everyday matcha: welcoming, reliable, and delicious. This collection includes teas we’ve loved for years, as well as new ones we’re eager to share, all of which are perfect for your daily ritual.
Organic
Certified JAS Organic in Japan, this collection of matcha provides extra assurance about farming practices. (That said, all of our matcha is grown to very high standards.)
Rare
Our most limited and special selections. These can be small-lot, single-origin, or single-cultivar matchas from renowned producers — this collection highlights the best of the best.
